Pricing
6 min read
How we price a brand project
A fixed fee, three payments and a written scope. Here is the spreadsheet behind our numbers and why we stopped quoting by the hour.
By Maya Okafor
We quote every brand project as a fixed fee with three payments: 40 percent to start, 30 percent when you pick a direction and 30 percent at hand over.
The number comes from a simple sheet: how many people, for how many weeks, at what day rate, plus print and research costs at cost. We show you the sheet.
Hourly billing made every conversation about time instead of the work. Fixed fees made us better at scoping, and clients stopped rationing their questions.