Notes from the studio on pricing, process and the work
Short, practical writing from the people at Verity. New posts every few weeks, never a newsletter you did not ask for.
Pricing
How we price a brand project
A fixed fee, three payments and a written scope. Here is the spreadsheet behind our numbers and why we stopped quoting by the hour.
Process
The first two weeks of every project look the same
Five customer interviews, everything you have already made on one wall, and a one-page brief we both sign before anyone draws.
Brand
What a brand guide needs so your team actually uses it
Most guides are PDFs nobody opens after launch. Ours are twelve pages, live in Figma and start with the five things people make most.
Case notes
Designing for a truck cab: notes from the Loam reports
We tested every page on a phone held at arm's length in a parked truck. Here is what that did to the type sizes.
Product
Why we hand off in Figma and in code
Handoff is where good product design dies. We now ship components in both, and our design engineer sits in your standups.
Studio
Retainers that are not a blank check
Two senior designers, a set number of days a month and a shared board. How our retainers work and when we say no to one.