Brand
7 min read
What a brand guide needs so your team actually uses it
Most guides are PDFs nobody opens after launch. Ours are twelve pages, live in Figma and start with the five things people make most.
By Sam Whitaker
A brand guide is only useful if the person making a sale sheet on a Friday afternoon opens it.
So we start with what your team makes most: social posts, a sale sheet, an email header, a slide and a shipping label. Each gets a template that is already right.
The rules come after the templates, and there are fewer of them than you think.