Marrow and Vine website
A Shopify site for a natural wine importer that sells a monthly club first and single bottles second.
Client
Marrow & Vine
Disciplines
Website, ecommerce
Location
Denver, Colorado
Year
2025
What changed
Club members went from 212 to 431 in the four months after launch.
The brief
Marrow and Vine imports from 31 small growers. Most of their margin comes from the club, but the old site led with a grid of 300 bottles.
What we made
A home page that sells the September box, grower pages written with the growers, and a product page that answers the three questions people ask in the shop: what it tastes like, how cold to serve it and what to eat with it. Built on Shopify with a theme their team edits every month.
What changed
Club members went from 212 to 431 in four months, and the team now ships a new box page in an afternoon.
