Northbound Film Festival
Year nine of a winter film festival: a poster series, wayfinding and a ticket page that has to work on a phone at minus ten.
Client
Northbound Film Festival
Disciplines
Campaign, posters, signage
Location
Duluth, Minnesota
Year
2025
What changed
Advance passes sold out nine days before opening night, a first for the festival.
The brief
Northbound runs five days in February across four venues. The festival wanted a look that could be printed cheaply on two colours and still stop someone on Superior Street.
What we made
A condensed wordmark, a sun that moves across every poster, and one layout that scaled from a transit shelter to a phone ticket. Venue signs used the same three colours so people could find the next screening by colour alone.
What changed
Advance passes sold out nine days before opening night, a first in nine years.
